FAQ

ADELAIDE FOOD FRINGE KEY DATES

Event registrations open 27 November 2019
Registrations close 5 February 2020
Festival program released 6 February 2020
Adelaide Food Fringe festival dates 3-5 April 2020

WHAT DOES OPEN ACCESS MEAN?

Anyone can be a part of the festival. As long as your event has a food or drink theme, you pay the registration fee, and your event meets all standard food, health and safety regulations, compliance and requirements of local and state government, you’re in!

WHERE IS THE FESTIVAL PROGRAM PUBLISHED?

Right here on adelaidefoodfringe.com.au from 6 February 2020 onwards!

WHAT IS THE FINAL DATE TO REGISTER AN EVENT?

Event registrations close 5 February 2020.

WHAT DO I GET FOR MY REGISTRATION FEE?

Aside from the warm fuzzy feeling that comes from being a presenter in the inaugural Adelaide Food Fringe, your event will be listed in the Adelaide Food Fringe program that will be officially announced and published in early February.

The Adelaide Food Fringe launch will be supported by a large-scale marketing, PR and social media campaign including PR aimed at generating TV, Radio, Print and Digital media coverage promoting the whole of the festival program. Poster distribution and digital advertising will also be a part of the promotional mix and you will be provided with an event/venue marketing package that includes an event/venue sticker to highlight your official involvement in the inaugural Adelaide Food Fringe Festival.

WHAT HAPPENS AFTER I REGISTER MY EVENT?

If your event is approved, you will receive an approval email pretty fast. Then it’s up to you to start promoting your event once the program is launched! The earlier the better, and keep us informed of any interesting news about your event or media coverage you might receive. We may be able to use it when we’re spreading the word about the Adelaide Food Fringe!

I RUN A RESTAURANT/CAFÉ/BAR/BREWERY/WINERY/VENUE/CLUB – HOW CAN I GET INVOLVED?

Come up with a great idea (or even an average idea) to create a listing for an event you could register with the Adelaide Food Fringe. It could be something like a wine/beer tasting, coffee and cake appreciation morning, or your community club’s pasta, schnitty or goulash night. You can even host an exhibition, talk or cooking class. There is no limit to ideas to get people through your door via our program – we’re sure you can come up with something rad!

DO I NEED MY OWN MARKETING AND PROMOTION?

Yes, absolutely. It’s your responsibility to market your event and this is a key to your event’s success within the program. In addition to registering with the Adelaide Food Fringe you should make time to plan and manage your own digital and print promotion of your event. Everyone who registers their event with the Adelaide Food Fringe will receive an email with the festival logo and digital assets, which you are encouraged to use in your marketing plan. The Adelaide Food Fringe will run an overarching marketing campaign for the festival program in general and not any specific event.

If you need professional help with the design, branding and marketing of your event, our friends at VERSION design are fantastic and can create everything you need. Contact them for a quote here https://www.versiondesign.com.au/contact/

CAN I OFFER TICKETS TO MY EVENT FOR THE ADELAIDE FOOD FRINGE TO USE FOR PROMOTIONS?

You’re a genius, of course you can! We’d love to get a mention of your event in our socials and edm via a ticket or other giveaway associated with your event, just let us know.

WHICH COUNCILS ARE OFFERING REGISTRATION FEE SUBSIDIES IN 2019?

Thanks to these wonderful councils you can get the following registration fee subsidies: – City of Charles Sturt: FREE registration for any free entry events in their council area.

I NEED TO FIND OUT ABOUT INSURANCE, WHO DO I CALL?

Insurance is essential for all events. To find out what you need if you’re not already covered, contact City Rural insurance brokers on (08) 8272 7785 and email: info@crib.com.au. They are the event and festival specialists and will have a specific cover for anything you have planned. Tell them we sent you too.

WHERE DOES THE ADELAIDE FOOD FRINGE TAKE PLACE?

Everywhere and anywhere in South Australia. The Adelaide Food Fringe is YOUR festival celebrating YOUR expression of food culture in YOUR venue. The Adelaide Food Fringe is not a a festival with one event, fenced off with a bunch of food and drink vendors. Our program provides the platform to feature and showcase your events and ideas in venues, bars, cafes, clubs, restaurants, farms, gardens, schools, galleries, clubs, homes – literally anywhere, as long as it is SA.

Everyone is welcome to register an event and join in. We can’t wait to see where people register and present their events in SA.

HOW DO I BOOK TICKETS FOR THE ADELAIDE FOOD FRINGE?

Once the full program is launched online (right here!), find an event that you’re interested in and all of the ticketing details should be in their listing, simple as that! There will also be a range of FREE events to check out.

HOW DO I PARTICIPATE IN THE ADELAIDE FOOD FRINGE?

If you want to present an event in the festival, simply register your interest HERE.

The inaugural Adelaide Food Fringe program will be published on 6 February 2020, so to get involved as an audience member, simply check back here then to browse all the events, get excited and buy tickets!

WHAT DOES IT COST TO REGISTER AN EVENT?

Registration costs just $50 per event to be included in the Adelaide Food Fringe program.

WHAT THINGS DO I NEED TO THINK ABOUT TO HAVE AN EVENT IN THE PROGRAM?

You need a venue. Your event needs to meets all food, health and safety regulations, compliance and requirements of local and state government. Speak to your local council about this. You’ll also need to think about a promo image, event blurb, social media and ticketing (e.g. eventbrite) if you’re selling tickets online. And you should also get insurance.

We’re more than happy to assist with any questions presenters may have ahead of registering an event, please contact us HERE.

CAN I HAVE AN EVENT AT MY HOME?

Absolutely! You must make sure your event meets all food, health and safety regulations, compliance and requirements (speak to your local council about this) and you must obtain all necessary food and drink licenses, approvals and permissions from all parties including state and local governments interested in your event. You should also get insurance.

IS THE ADELAIDE FOOD FRINGE EXCLUSIVE TO SOUTH AUSTRALIAN FOOD AND DRINK ONLY?

While we are unashamedly biased toward South Australian food and drink we admit that the other states have some pretty great things to offer as well. We welcome everyone from anywhere to present their food or drink event in South Australia in our program.

CAN YOU SPONSOR MY EVENT?

The Adelaide Food Fringe is a not for profit organisation, unfortunately we are not able to offer monetary sponsorship to any event in our open access program. As an open access festival, artists pay a fee to be registered in the Adelaide Food Fringe festival program and use their own funds to stage and promote their event/venues.

I MISSED THE CUT-OFF DATE TO REGISTER MY EVENT FOR THE PROGRAM, CAN I STILL REGISTER MY EVENT?

Yes, but there will be a late fee of $25 on top of the registration fee.

I HAVE QUESTIONS, WHO DO I CONTACT?

We’re always happy to help. Contact us at hello@adelaidefoodfringe.com.au

I NEED TO FIND A BEER SUPPLIER , DO YOU HAVE AN SUGGESTIONS?

Pirate Life not only brews the best beer in Australia, they just happen to be our major partner and they’ve promised to take care of any event registered for the Adelaide Food Fringe large or small. Contact them on info@piratelife.com.au

FAQ