ADELAIDE FOOD FRINGE KEY DATES
Registrations close: 15 March 2021
Festival program released: 22 March 2021
Adelaide Food Fringe festival dates: 7 – 16 May 2021
International Pub Week: 9 – 16 May
WHAT DOES OPEN ACCESS MEAN?
WHERE IS THE FESTIVAL PROGRAM PUBLISHED?
WHAT IS THE FINAL DATE TO REGISTER AN EVENT?
WHAT DO I GET FOR MY REGISTRATION FEE?
The Adelaide Food Fringe launch will be supported by a large-scale marketing, PR and social media campaign including PR aimed at generating TV, Radio, Print and Digital media coverage promoting the whole of the festival program. Poster distribution and digital advertising will also be a part of the promotional mix and you will be provided with an event/venue marketing package that includes an event/venue sticker to highlight your official involvement in the inaugural Adelaide Food Fringe Festival.
WHAT HAPPENS AFTER I REGISTER MY EVENT?
I RUN A RESTAURANT/CAFÉ/BAR/BREWERY/WINERY/DISTILLERY/VENUE/CLUB – HOW CAN I GET INVOLVED?
WHAT IS INTERNATIONAL PUB WEEK?
This year the Adelaide Food Fringe is initiating the world’s first International Pub Week as a program stream to celebrate the culinary, cultural, social and economic impact of Pubs to life in SA. Thanks to our partners we’re dedicating a whole week between Sunday 9 May and Sunday 16 May to promote special events and food and beverage offers from SA pubs in that week. We’re also going to share stories and shine a spotlight on the pubs, publicans, patrons and people behind some of our great locals. International Pub Week will be heavily promoted through our festival utilising the marketing, PR, social media and network of the Adelaide Food Fringe and our media partner InDaily/City Mag.
If a pub wants to be a part of this celebration all you need to do is register an event by following the register links on this website and checking “International Pub Week” event when prompted.
DO I NEED MY OWN MARKETING AND PROMOTION?
Yes, absolutely. It’s your responsibility to market your event and this is a key to your event’s success within the program. In addition to registering with the Adelaide Food Fringe you should make time to plan and manage your own digital and print promotion of your event. Everyone who registers their event with the Adelaide Food Fringe will receive an email with the festival logo and digital assets, which you are encouraged to use in your marketing plan. The Adelaide Food Fringe will run an overarching marketing campaign for the festival program in general and not any specific event.
If you need professional help with the design, branding and marketing of your event, our friends at VERSION design are fantastic and can create everything you need. Contact them for a quote here https://www.versiondesign.com.au/contact/
Our partner OMD Adelaide are also available to assist in media and marketing insights, strategy and planning for your business and event. Contact them for a quote here https://www.omdadelaide.com.au/?page_id=934#contact
CAN I OFFER TICKETS TO MY EVENT FOR THE ADELAIDE FOOD FRINGE TO USE FOR PROMOTIONS?
I NEED TO FIND OUT ABOUT INSURANCE, WHO DO I CALL?
Insurance is essential for all events. To find out what you need if you’re not already covered, contact City Rural insurance brokers on (08) 8272 7785 and email: email@example.com. They are the event and festival specialists and will have a specific cover for anything you have planned. Tell them we sent you too.
WHERE DOES THE ADELAIDE FOOD FRINGE TAKE PLACE?
Everywhere and anywhere in South Australia. The Adelaide Food Fringe is YOUR festival celebrating YOUR expression of food and drink culture in YOUR venue. The Adelaide Food Fringe is not a festival with one event, fenced off with a bunch of food and drink vendors; our program provides an umbrella program to showcase your events and ideas in venues, bars, cafes, clubs, restaurants, farms, gardens, schools, galleries, clubs, homes – literally anywhere, as long as it’s in South Australia.
Everyone is welcome to register an event and join in. We can’t wait to see where people register and present their events in SA.
HOW DO I BOOK TICKETS FOR THE ADELAIDE FOOD FRINGE?
Once the full program is launched here, find an event that you’re interested in and all of the ticketing details should be in their listing, simple as that! There will also be a range of FREE events to check out.
HOW DO I PARTICIPATE IN THE ADELAIDE FOOD FRINGE?
The inaugural Adelaide Food Fringe program will be published on 22 March 2021, so to get involved as an audience member, simply check back here to browse all the events, get excited and support locals.
WHAT DOES IT COST TO REGISTER AN EVENT?
If you’re a not-for-profit organisation registration is FREE thanks to the generous support of our partners Pirate Life Brewing, City Rural Insurance Brokers and OMD Adelaide.
CAN NOT-FOR-PROFIT ORGANISATION BE A PART OF THE ADELAIDE FOOD FRINGE?
100% yes. And in 2021, not-for-profits get FREE registration to share any food or beverage related events thanks to the generous support of our partners Pirate Life Brewing, City Rural Insurance Brokers and OMD Adelaide.
WHAT THINGS DO I NEED TO THINK ABOUT TO HAVE AN EVENT IN THE PROGRAM?
You need a venue. Your event needs to comply with South Australian food safety and hygiene requirements as per Food Act 2001 , the Australia New Zealand Food Standards Code and SA Health’s Food Safety for Business guidelines as set out here: https://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/public+health/food+safety+for+businesses/food+safety+for+businesses ) and have COVIDsafe plan or COVID management plan. You’ll also need to think about a promo image, event blurb, social media and a ticketing site (e.g. Eventbrite) if you’re selling tickets online. And you should also get insurance.
We’re more than happy to assist with any questions presenters may have ahead of registering an event, please contact us HERE.
CAN I HAVE AN EVENT AT MY HOME?
IS THE ADELAIDE FOOD FRINGE EXCLUSIVE TO SOUTH AUSTRALIAN FOOD AND DRINK ONLY?
CAN YOU SPONSOR MY EVENT?
I MISSED THE CUT-OFF DATE TO REGISTER MY EVENT FOR THE PROGRAM, CAN I STILL REGISTER MY EVENT?
I HAVE QUESTIONS, WHO DO I CONTACT?
We’re always happy to help. Contact us at firstname.lastname@example.org
I NEED TO FIND A BEER SUPPLIER , DO YOU HAVE AN SUGGESTIONS?
Pirate Life not only brews the best beer in Australia, they just happen to be our major partner and they’ve promised to take care of any event registered for the Adelaide Food Fringe large or small. Tell them we sent you and contact them on email@example.com
Same applies to one of the world best Gins – Never Never Gin. They’re super keen to help anyone and would love to have their gin a part of your event. Tell them we sent you and contact them on firstname.lastname@example.org